Next season, rugger buggers will mostly be wearing this…

Here’s a first look at the new British Lions shirt, which the team will wear on next year’s tour of South Africa.

It’s red, it’s made by Adidas (for the fourth tour in succession) and it looks, er, like every other Lions shirt… except it has no collar. What will the rugger boys down in Clapham say to that?

Another pic below:

The ‘09 Lions coaching staff (from left to right: Rob Howley, Ian McGeechan, Warren Gatland and Shaun Edwards) fight over the shirt.